Has green become the new black?

Mother Running Vegan

Green is the new black. Photograph: Perou for the Guardian Green is the new black. Photograph: Perou for the Guardian

Anyone who has glimpsed the book charts recently, picked up a lifestyle magazine, ventured into the healthy-living area of the blogosphere or encountered an Instagram account using the hashtag ‘eatclean’, will probably have noticed that ‘wellness’ is the movement of the moment.

Whether it’s channelled through yoga retreats, or regular trips to juice bars, detox cleanses or spiralised vegetables, wellness is as endemic in middle-class England as hummus and Waitrose.

This weekend I was reading an article by Hadley Freeman about the wellness phenomenon, in which she pitched it as the new ‘luxury status symbol’, where a Sweaty Betty hoodie and a green juice has taken the place of a Channel handbag and a pair of Louboutin’s as the trappings of the ultimate lifestyle. Indeed, Calgary Avansino, one of the bloggers she interviewed observed (in all seriousness) that it’s not…

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